wa/en

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hand towel
bath towel
towel set（bath&hand）

CONCEPT

Poised and comforting.
Gently wrapping every
feeling
you wish to share.

2025 marks 60 years as a towel manufacturer, and 12 years since the launch of our own brand, Sodateru Towel. The more time you spend with our towel, the more deeply you’ll come to love it.
From Japan to the world, we share the joy of lasting warmth, everyday comfort, and a bond that grows softer—and stronger—with time.
Furoshiki is a traditional cloth still cherished in Japanese daily life. Rooted in Japanese craftsmanship, our wa/en collection offers not just quality towels, but the spirit of giving—beautifully wrapped in furoshiki.

DESIGN

Comfort you can trust,
shaped by the spirit of
Japanese craftmanship.

Born from Japan’s meticulous craftsmanship, wa/en offers a refined texture and a softly woven touch that sets it apart from previous Sodateru Towels.
We hope the lifestyle nurtured by Sodateru Towels extends beyond Japan to bring comfort to homes around the world.
Available in two sizes—hand towel and bath towel—each thoughtfully designed to support everyday living.

Wrap thoughtfulness
in the traditional Japanese
art of giving.

Because wa/en is deeply rooted in Japan, we wanted to offer not just towels, but a full cultural experience of Japanese gift-giving.
We chose the furoshiki—a traditional wrapping that has long conveyed gratitude and human connection with gentle care.
A way of life that honors all things with gratitude: this is the beauty and harmony we bring from Japan to you.

MATERIAL

Elegant Japanese hues,
inspired by the ukiyo-e color palette.

Since ancient times, the Japanese have intuitively embraced the subtle hues of nature and the changing seasons, weaving delicate color sensibilities into everyday life and tradition. Inspired by ukiyo-e—a prominent art form of the Edo period—we carefully selected three colors. As you use the towel day by day, its warmth will grow with you. Enjoy the harmony of this soft texture paired with the refined beauty of traditional Japanese colors.

Shironeri(Beige)

A warm, creamy white that evokes tranquility and grace.

Benihi(Red)

A traditional bright scarlet hue, rich in cultural heritage.

Shikkoku(Black)

A deep, glossy black that conveys sophistication and elegance.

Infused with prayers for happiness,
each traditional motif carries centuries of Japanese blessings and good fortune.

The furoshiki features a wa/en original design, blending timeless auspicious motifs with tree ring patterns.
More than a symbol of eternity, harmony, and peace, it carries the hope that happiness will grow with you—layer by layer, like the rings of a tree.
In every fiber lies our continued devotion to crafting towels that become more beloved over time.

縁Enishi

Shippō (Seven Treasures)

A harmonious circular motif symbolizing connection, peace, and perfection.

祝Iwai

Seigaiha (Blue Ocean Waves)

Graceful wave patterns that express the hope for a peaceful, enduring life.

久遠Quon

Egasumi (Layered Mist)

A soft, flowing design representing timelessness and serenity.

For…

With the beauty and spirit of Japanese tradition,
send heartfelt gifts across the sea.

If you’re looking for a gift that feels uniquely Japanese—especially for someone overseas—wa/en by Sodateru Towel is a perfect choice.
The joy of watching a towel grow softer over time, the charm of wrapping with furoshiki—from the moment it’s received, every use brings a special experience.
With timeless comfort and colors inspired by tradition, this combination of towel and furoshiki carries the heartfelt spirit of Japan.

How to…

Gift WrapA classic technique for elegantly wrapping gifts with care and thoughtfulness.

(Basic Furoshiki Wrapping Techniques)

Watch video

Bottle WrapAn artful and practical method for carrying bottles.

Watch video

BagTransform your furoshiki into a stylish, reusable handbag for everyday use.

Watch video

FEATURES

handbathfuroshiki

In response to growing international demand, wa/en embodies authentic Japanese craftsmanship in the signature style of Sodateru Towels.
It preserves the light, soft texture that becomes even more delightful with use, while offering the trusted quality of Japanese craftsmanship and the refined beauty of traditional Japanese hues.
Wrapped in a furoshiki, it becomes a thoughtful, graceful gift that leaves a lasting impression.